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This Is Vintage…Now.

October 12th, 2010

David Gasten, producer of This is Vintage Now, kindly sent me a message asking to collaborate. In an effort to spread the word about his music compilation, I agreed to have him introduce this wonderful compilation to you all! I am a big fan of both vintage and music, so I thought it’d be appropriate to have him on here. David also shows an outspoken support for good ole’ feminine modest wear—a real-life “Mad Man.” Go ahead and read about his interesting fashion take on the burlesque vs. classy look. Don’t forget to listen to some sample clips from his compilation below.


Without further ado, please welcome David of This is Vintage Now:


First of all, what is This is Vintage Now, and what do you think sets this apart from all the other modern compilations reliving the musical past?

David: Well, I would kindly, gently say that what makes This Is Vintage Now different is that it doesn’t relive the musical past.  This is Vintage Now is the first ever full-length compilation album that brings together Vintage-style artists that adapt older sounds to today in a way that is true to the spirit of the original sound, but is re-engineered a bit to resonate with today’s listeners.  The artists on the compilation aren’t stuck in this nostalgia trip, and they don’t dilute their music with punk, hip-hop, or techno.  They completely connect with today, hence the term “Vintage Now.”

Ever since the American Graffiti movie in 1973, there have been many, many attempts to revive the cultural Golden Era that ran from the 1940’s through the mid-1960’s.  The nascent Vintage movement had its breakthrough in the UK this year, and I think it will be the biggest and best of all those revivals.  This is Vintage Now introduces the musical arm of the new Vintage movement in a way that is genuinely satisfying and has this electric “What’s going to happen next?” excitement to it.  It’s been a long time since new music has had that innocent, tingly sense of magic to it, and I think I can say that that excitement is back with this compilation!

As far as who is on the album, oh gosh, we have a fantastic roster of artists!  We’ve got a 2009 recording from living Jump Blues legend Big Jay McNeely; we have Dutch chanteuse Caro Emerald, who has gone four times platinum in Holland and is taking the rest of Europe by storm as we speak; we’ve got the modern Exotica group The Waitiki 7; we’ve got the classic jazz singer Beverly Kenney, the Halloween jazz group The Necro-Tonz—it’s just an amazing set of artists all across the board. Who needs the rock star pestilence when you’ve got This is Vintage Now?

You’ve mentioned that listening to music is a different experience for women than it is for men.  What do you think that difference is and how does This is Vintage Now respond to that difference?

David: That’s a big question and a good one too!  It took me a long time to understand this, but I finally figured out that just as men and women shop differently, they also listen to music differently. In shopping, men hunt and women forage.  In music, the guys pick out the music and the girls dance to it.  For girls, music is an emotional experience and is an element of a larger social experience. They don’t really care about all the nerdy nitpickies like release dates and what album what song is on or whatever. If it makes them feel happy or attractive or loved within that larger cultural setting, they’ll be grooving away to it.

Guys are usually the ones that are the explorers. Guys like the group experience too, but they’ll also be the lone wolves that go out and hunt down the rare, unknown music. Also guys are more likely to want to have an intimate understanding of the discography details and the story surrounding the music. It’s kind of like guys’ interest in maps I think. Girls generally don’t care about the map, they want to get in the car with the guy, put the top down, and crank the music while the guy drives them to some exciting unknown destination.

With This is Vintage Now, there’s this sense that guys and girls are coming together in the music.  It gives girls an outlet to be ladies and glamorous and cute and seek attention from guys.  It gives the guys the chance to meet and interact with the girls, but also gives them some depth and a bigger story that they can sink their teeth into on their own time.  The compilation has an even number of lady performers and gentleman performers, so it reflects that 1:1 boy-to-girl ratio that every good dance or cocktail party should have. Atop that, the girls in the compilation are girly and sexy, and the guys are masculine, so you have that affirmation of “ladies and gentlemen” that is a core value of the Vintage movement.

Talking about the Vintage culture in general from music to clothing styles, what can you say about it? Do we do it authentically, or are there still some things badly unrepresentative?

I absolutely love the fact that the ladies are taking the lead and setting the groundwork for the Vintage movement via the fashion/lifestyle blogging and the Vintage resale phenomena.  What I see growing is a really fascinating DIY (do it yourself) fashion trend where ladies are mixing and matching things from different periods without worrying about being a slave to the decade.  The goal for these gals is to put together a great outfit from all these puzzle pieces, which is so much more interesting than looking to the pompous bullies in the fashion industry to tell you what to do—it’s really what fashion should be about anyway. Is it authentic?  In the strict sense, no, but in the sense that it has soul and spirit and carries on with the Vintage vibe in its own way, absolutely it is.

The thing I think is badly unrepresentative is the amount of pin-up and burlesque that you see. Frankly, there’s waaay too much of it and it’s incredibly boring and trite.  It’s so condescending to guys; it assumes that we guys can’t look an inch past our libidos. “Hey, stupid caveman, we know you don’t like Vintage, so here’s some eye candy!  You like?  Good!  Now buy our stuff, dummy!”  And this stupid Bettie Page obsession in particular has got to go. These masses of girls that are all trying to be Bettie Page with tattoos have no idea what clones they are.  What girl in the 1950’s even knew who Bettie Page was, let alone wanted to be like that?  Come on now.  Girls wanted to be like Audrey Hepburn or Marilyn Monroe or Lauren Bacall, not like some softcore porn model in a creepy men’s magazine.

This is where blogs like à la Modest are so important and needed. We need a much higher representation of the chic, classy, “look but don’t touch” couture that was the real aesthetic of the period. You’ve probably heard fashion designer Edith Head’s quote that dresses should be tight enough to show you’re a woman and loose enough to show you’re a lady.  To me, that is so much more attractive than this bawdy, clichéd, self-centered desperation for attention that the nudie crowd is trying to foist upon the Vintage audience.  I personally just yawn and tell them to put their clothes on.

To those interested, where can we find This is Vintage Now?

David: The album is not yet released; we are trying to place it with the right labels in different regions of the world, and are also looking for sponsors that can underwrite some of our promotional and administrative costs. Follow us in the This is Vintage Now Facebook Page and/or our ReverbNation site, and we will keep you updated on our progress.

Right now I have a prerelease download of This is Vintage Now that is only available to bloggers and industry people, so if you are a blogger or write for some other publication and would like to do a feature or review of This is Vintage Now, email me at davidgasten(AT)yahoo and we’ll go from there.  Thanks and keep it Vintage!

Disclaimer: Please be aware that I am not responsible for anything that may be associated with This is Vintage Now contrary to the content of this interview, especially in regard to sexual display. This also applies to any of my music reviews and recommendations. You just never know.


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26 Responses to “This Is Vintage…Now.”

  1. Sweet Veloso

    WOW great interview Rachel…

    I really thought it was about vintage items but then again…we need to read the entire post to understand…hope I can listen to one of his songs…someday!!!

    Kisses
    Sweet
    PensandLens

  2. Rachel @ à la Modest

    Oh, Sweet :) You are silly but honest!

  3. Closet Fashionista

    Oooh how cool! :D
    http://aclosetfashionista.blogspot.com/

  4. lauren carney

    osh-by-gosh
    your blog is utterly splendid!
    I just thought you need informing!
    keehee x x

  5. Krystal/Village

    It was so interesting to read his answer about how women and men listen to music differently – it’s so true..

  6. Sandy a la Mode

    i agree with krystal, the most interesting part was about the how women and men listen to music differently!! lovely interview rachel!!

  7. kirsty

    thanks for sharing – great post xxxxx

  8. Victoria / Justice Pirate

    My husband has always been the lone wolf type.

    anyway this was well answered, David. I did enjoy these answers you gave. I get bugged by girls I know who are modest but love bettie page and looking at her photos. . I don’t get that honestly. I never even found her to be attractive as it is though, or understood the hype, so oh well.

    Thanks for posting this Rachel. I am sure people got to listen to the comp that maybe wouldn’t have found it elsewhere.

  9. Victoria / Justice Pirate

    P.S. I enjoyed the boy and girl views of vintage by the way.

  10. jamie-lee

    I really loved reading this interview – it was really interesting to hear about his perspective! x

    http://pagesixxx.blogspot.com/

  11. Rachel @ à la Modest

    Bettie Page was never attractive to me. It was like she needed to compensate for her face by wearing slutty clothing :P

  12. Rachel @ à la Modest

    I guess I don’t identify with the majority of the females and the way they listen to music—at least in these past few years! I have been really interested in knowing whatever I can about a particular band and what they’ve made, especially after being influenced by a lot of musically-talented people around me (including my husband). I do see that men seem to be more interested in the little details of music more than I or most women, and you’re definitely right on about that! It wasn’t like I was born with this interest. It was somehow cultivated with the need to associate, but at large, I really do enjoy the nitty-gritties of information-digging in music.

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  17. poet

    Interesting guy, and a good interview. Though I must say I massively disagree with his view on how different genders relate to music (or to shopping) – I like to pick my music and dance to it, too, thankyouverymuch (in the same way that I like to sometimes hunt, sometimes forage, when it comes to shopping).

  18. Anika Sweetfaced Style

    Hi, just found your blog via IFB, many congrats :) this is such an interesting post! am now happily following you!

    Welcome to enjoy and follow chez moi :)

    <3 Anika
    http://www.sweetfacedstyle.blogspot.com
    Twitter:@AnikaSweetface

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  20. Andrea

    I must be a man then, because I am a total music nerd and like to know every detail about all the music and bands I like. Oh well, I don’t expect someone like David Gasten to have a clue. He’s alienated a lot of the vintage subculture with his negativity in this review and I’ve had people tell me personally on FB that they won’t be buying this CD because of his attitude and that they dislike him and his incessant anger and hatred of just about everything.

  21. Hannah

    What a condescending twerp!

    No David, there are NO female music nerds. Or female musicians. Or women who devote their entire lives to their love of and passion for music. But then girls are far too busy thinking about being pretty and trying to get boys to fancy them to have any actual interests or depth.

    If you wanted to alienate 50% of the vintage community, well done.

    Idiot.

  22. Rachel @ à la Modest

    Although I am a music nerd myself, I can confirm though that our population is small compared to the majority of females who aren’t (which is probably the same for males). David was just making a generalization and not an end-all statement, which I can safely agree with. I think that’s what pretty much sets us female music nerds apart from the rest of the pack… it’s our ability to say that not all females care less about music.

  23. David Gasten

    A little more information on my theory about how guys and girls listen to music differently. This came about from my quest to understand what people respond to in Vintage-style music. I talk about this quest in more detail in the interview that I did with Va-Voom Vintage at http://tinyurl.com/297mjrd. I ran a regular swing dance event for two years and was a swing dancer for four years, and during that time I danced with approximately 2500-3000 women. This entire time I listened to ladies and watched how they responded to music so that I could understand what drew them to music and why they liked what they did. When I finally started to understand it and put the pieces together, I tested my hypothesis by telling ladies of many different stripes about this, and overwhelmingly I found that it really resonated with them. Of course there are women who are music nerds and music snobs; the indie rock scene for example is full of them. But why should ladies that are just being themselves be pressured into being music nerds when they don’t really have the desire to do that? I did this research and experimentation so that I could meet ladies’ needs where they are. If that offended 50% of the current Vintage scene, I really could care less; this album is for the other 50% and for the ones that aren’t even here yet. I’m interested in expanding Vintage and making it a welcome and happening place where people want to be, not in keeping some status quo that is using bullying tactics to try to maintain control.

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