The Mystery and the Magnificent Monki

I am currently obsessed with the look of this store called Monki. Sadly, they only have locations in Sweden, Denmark, Norway, Germany, and Finland. Fortunately for me and the other fans from elsewhere, they are coming out with a magazine soon. I simply cannot wait for the first issue!

Just get a load of the architecture of this shop! Eclectic. What fascinated me even more was the concept of the world behind the shop. As visionary architects Joel Degermark and Catharina Frankander of Electric Dreams studio put it, “The Monki World is a story about a parallel universe inhabited by little black creatures with dual personas, born in the derelict City of Oil and Steel.” I don’t know about you, but when somebody talks about parallel universes AND clothing, I go berserk. That is probably one of the reasons why I like to dress somewhat differently—in an attempt to live in a different world and time. Clothes can be an expression of escapism fashioned in ethereal linen and formed in paradisal landscapes. We may not be able to change our environment (although in our own little ways we may), but we can definitely change our appearance and thus frame our realities through our clothing.

Sure, Swedish girls are all probably traveling to the Monki World in herds after school and grabbing the latest and greatest items from its peacock fields and sound farms, and you’re probably thinking, Hey, I thought I was being original… but this store is getting TOO popular for me! If this thought haunts you, don’t fret, because first of all, this shows that you are an independent thinker. Good for you! Second, you are not alone. I wouldn’t want to look and dress like everybody else either. Although not my main reason for choosing modesty, dressing conservatively automatically puts me in that oh-zone layer of offbeats. It’s a sacrifice and a joy that I fight for.

Going back to being different: It’s good to stand out especially when you do it for a good cause. If you do it for a fad, you may be a fabulous follower but not a magnificent mystery. I am not dissing Monki. In fact, I love the whole idea of the architecture, and the clothes are beyond lofty words! I would visit one of their shops if I had a chance to fly to Europe. What I was really discussing was the ingenuity of the fantastical concept that is the Monki World and how it relates to the way some of us use and choose clothing to transform our reality. We use color to uplift a gloomy day and patterns to create optical illusions to defer spectators’ eyes from our unflattering, provocative, or private areas.

How does your clothing affect your surroundings? What does it say about you? What kind of world are you painting with your clothes? I implore you to look beyond the style of your clothes’ textured surface and into a deeper level. Are you a magnificent mystery or a fabulous follower? You can be either and still function fashionably in society, but the mysterious dares to be different despite being unpopular.

Note: The ideas expressed in this post are mine and are in no way related to Monki’s philosophies.

They obviously don’t get this stuff from Ikea:

Check out these campaign videos from Monki and see what I mean by “different.” It’s The Science of Sleep meets The Fifth Element:

Shop photos taken from We Heart and Christina Skreiberg

29 thoughts on “The Mystery and the Magnificent Monki

  1. Those are interesting points love…I had to ponder on your question and ask myself what I am trying to imply about my style? I do not follow trends but I do set something that will look good on me. I guess what I am implying is how I dress myself according to my structure, built and how my figure appreciates each piece of clothing I wear.

    Sometimes I am just too casual then there are days that I love to dress up. I am just like the normal person out there, wearing shirts and shorts at home.

    And since I am a teacher by day, usually I dress up like a casual chic may it be in skirt or pants.

    thank you for this magnificent post. and oh I just told my friends about the idea and they are actually discussing it right now.

    We also need to voice out that there are a lot of fashion bloggers in Cebu. :D

    Take care gorgeous!

  2. I think through my clothes, especially in just the past two days with going to the wake and memorial service, I had so many people approach me to tell me how they love my clothes. I think it helped take their mind off of things for a few minutes. Some people told me they had some vintage things they wanted to give me that they didn’t need anymore, which is so nice of them. I think it just helps express who I am. . .a bit of a ray of sunshine I think. How I dress also of course tells people that you can be so modest and make old things look great. . . .at least that is what I was told by people. I thought that was pretty nice. I’ve never been a follower, that’s for sure!

  3. oh and in response to your responses to me . . .
    that is cute that so many people assume you are some other set of asian backgrounds than what you are. I’m much much more of a mutt than you, but then again I have all European blood that we know of. That is crazy and really good that your parents gave you the new life that you are able to handle. . .away from all that human trafficking. At the memorial service yesterday I had to go in the nursery at my church and watch the boys. A Filipino woman was in there with me and she was telling me how she heard about the slave trade and the girls forced into prostitution and she called her sister to warn her since she has a little girl. She brought it up not knowing that it is so much of my heart! haha. She must not have been over here for that long because she has a lot of an accent about her, but she was so sweet. Her husband is the cousin of my pastor and they have two boys. I’d love sometime to hear how you became a Christian!!!

  4. Monki! The name is cute and the clothes are even cuter!

    I’ve always dressed in whatever I like, which usually translates to being romantic, fairytale-like, and feminine, I guess. But that’s me, so I don’t really care what anybody else thinks as long as I’m being true to myself:P


  5. Well it is true, me and my friends go to school very close to a Monki store and we all run there every day after school. I think I now their entire collection by now… But the clothes are awesome, and not as bad quality as H&M. Best. Store. Ever.

  6. Oh it is so awesome, I cannot WAIT till it comes to the UK. We really need a store like this, which will help to promote the individual, rather than MASS Topshop consumerism!

    Sarah Betty xx

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