The Mystery and the Magnificent Monki

I am currently obsessed with the look of this store called Monki. Sadly, they only have locations in Sweden, Denmark, Norway, Germany, and Finland. Fortunately for me and the other fans from elsewhere, they are coming out with a magazine soon. I simply cannot wait for the first issue!

Just get a load of the architecture of this shop! Eclectic. What fascinated me even more was the concept of the world behind the shop. As visionary architects Joel Degermark and Catharina Frankander of Electric Dreams studio put it, “The Monki World is a story about a parallel universe inhabited by little black creatures with dual personas, born in the derelict City of Oil and Steel.” I don’t know about you, but when somebody talks about parallel universes AND clothing, I go berserk. That is probably one of the reasons why I like to dress somewhat differently—in an attempt to live in a different world and time. Clothes can be an expression of escapism fashioned in ethereal linen and formed in paradisal landscapes. We may not be able to change our environment (although in our own little ways we may), but we can definitely change our appearance and thus frame our realities through our clothing.

Sure, Swedish girls are all probably traveling to the Monki World in herds after school and grabbing the latest and greatest items from its peacock fields and sound farms, and you’re probably thinking, Hey, I thought I was being original… but this store is getting TOO popular for me! If this thought haunts you, don’t fret, because first of all, this shows that you are an independent thinker. Good for you! Second, you are not alone. I wouldn’t want to look and dress like everybody else either. Although not my main reason for choosing modesty, dressing conservatively automatically puts me in that oh-zone layer of offbeats. It’s a sacrifice and a joy that I fight for.

Going back to being different: It’s good to stand out especially when you do it for a good cause. If you do it for a fad, you may be a fabulous follower but not a magnificent mystery. I am not dissing Monki. In fact, I love the whole idea of the architecture, and the clothes are beyond lofty words! I would visit one of their shops if I had a chance to fly to Europe. What I was really discussing was the ingenuity of the fantastical concept that is the Monki World and how it relates to the way some of us use and choose clothing to transform our reality. We use color to uplift a gloomy day and patterns to create optical illusions to defer spectators’ eyes from our unflattering, provocative, or private areas.

How does your clothing affect your surroundings? What does it say about you? What kind of world are you painting with your clothes? I implore you to look beyond the style of your clothes’ textured surface and into a deeper level. Are you a magnificent mystery or a fabulous follower? You can be either and still function fashionably in society, but the mysterious dares to be different despite being unpopular.

Note: The ideas expressed in this post are mine and are in no way related to Monki’s philosophies.

They obviously don’t get this stuff from Ikea:

Check out these campaign videos from Monki and see what I mean by “different.” It’s The Science of Sleep meets The Fifth Element:

Shop photos taken from We Heart and Christina Skreiberg