In 1922, a magazine called Flapper published the “Flapper Dictionary” and included Cosmo Hamilton’s definition of a flapper as having “a jitney body and a limousine mind.” A jitney was a cheap five cent ride, and limousines, we all know what those represent! Flapper magazine would at least be the most outspoken supporter for the flapper lifestyle at the time, but even they were aware of the reality—that flappers sold their bodies. It could be argued that the ability to sell your own body is part of a woman’s power, but at the same time it cheapens sex and your body as something you can put a number on.
What better femme fatale to feature for spy clothing than Emma Peel from the 1960s TV show The Avengers! Contrary to what most people think about the good ole’ days though, there were a lot of risque and scandalous clothing before now. The Avengers was not at all what you’d call sexploitation, but it was around the time when women unilaterally didn’t get all up and arms about women’s rights and equality. That was up until the women’s liberation movement of second wave feminism came along in the late 60s and early 70s. Before all that, men easily got away with using women’s bodies to sell movies and to make women believe that their powers reside in their sexuality. Women have brains as much as breasts, muscles as much as… men-struation? Yes, oh so sexy.