Superdry: American Cool

superdryFor fashionistas that prefer to play it down, high-top trainers, vintage sunnies, retro jeans and hoodies are very much their port of call. Off-duty days require attire that showcases a lived-in style, full of casual yet cool ensembles.

Superdry is a great lifestyle brand that boasts a mixture of vintage Americana and retro graphics. You can visit their official site on

Designers will often promote various “haute-couture” styles on the catwalk. Yet despite this, there is always a time and a place for casual clothing. Every now and then we all like to switch the suits and glamour for worn-in denim, fur hoodies, khaki shorts and statement tees.

When opting for a preppy style, avoid clichés such as leggings and oversized sweatshirts. Such styles were created for the house and shouldn’t be worn when out and about. This doesn’t mean dressing up every time you leave for work or a lunch date and there are a number of smart-casual clothing choices to select from.

Colour-popping jeans are a great way to work the casual-cool look in style. Team a vivid pair of neon skinny jeans with wedged trainers, a statement t-shirt and a zip-hooded top – this is certainly one way to create an off-duty look with minimum effort. Such a style gets thumbs up for being in between casual and dressy.

A casual summer style for men can consist of a statement polo shirt, chino shorts and fashion trainers. The footwear you choose is as important as the rest of the outfit and each item of clothing should complement the other. Choosing trainers in colourful suede hues as opposed to sports trainers is one way to do this.

This season, polo shirts are proving to be a prevalent, off-duty clothing option for men. Instead of going for standard black, navy and white shades, invest in neon hues. A brightly coloured shirt will instantly update a tired wardrobe – just in time for summer.

In this day and age, business-casual dress is highly acceptable. For an off-duty office style, it’s important to remember a few rules. While a number of firms allow jeans, this doesn’t mean you can don scruffy, distressed trousers with a t-shirt hanging loose. However, a polo shirt tucked into smart jeans with dress shoes and a belt is definitely more suitable.

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